Marketing is a critical need for bringing in work for all businesses. Small technical services firms face many challenges in this area. Major steps in making efficient use of available resources include identifying both the medium and the message consistent with the concerns operating objectives. Not all mediums work effectively with all messages. To maintain an acceptable business yield from marketing; the pair must match.
The specific emphasis is on small technical service businesses (one to ten technical staff). The selected product is a technical service (engineering, design, consulting, research ) The target audience for this paper are technical (engineering or science) professionals that have assumed a marketing role as a result of being in business.
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