Mediums and Messages

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MEDIUMS AND MESSAGES

Marketing Technical Services for the Small Concern

Andrew W. Sloley
The Distillation Group, Inc.*
P.O. Box 10105
College Station, Texas 77842-0105

Presented at the
AIChE Spring National Meeting
Session 70C: Advertising/Marketing/Selling Engineering Services
9-13 March 1997

Abstract copyright Andrew W. Sloley
1996

Marketing is a critical need for bringing in work for all businesses. Small technical services firms face many challenges in this area. Major steps in making efficient use of available resources include identifying both the medium and the message consistent with the concern’s operating objectives. Not all mediums work effectively with all messages. To maintain an acceptable business yield from marketing; the pair must match.

The specific emphasis is on small technical service businesses (one to ten technical staff). The selected product is a technical service (engineering, design, consulting, research…) The target audience for this paper are technical (engineering or science) professionals that have assumed a marketing role as a result of being in business.

4 pages.
Electronic version available in Adobe PDF format file 054.PDF 82k.

Request paper 054.

*current affiliation

This page updated June 1, 1999.
© 1999 The Distillation Group, Inc. All rights reserved.